Category: Business

  • Building a product is easy. Getting people to use or buy it is the hard part. We product marketers often turn to pay-per-click ad platforms (Google, Facebook, etc) to build out lead generation. This works and is great if you can get it to work for you. If you can build and tweak your funnel […]

  • I’ve been around the web agency space long enough to see a few patterns emerge. One of them is the “let’s get out of service and build product” pattern. Building something once and selling it X times is a bloody nice-sounding idea. Yes and no. I’ve done it a couple of times with Block Lab […]

  • The biggest product opportunity in WordPress right now

    There are actually 2. One is more obvious, and that is the opportunity to build and distribute libraries of block patterns. The second opportunity is less obvious and is the really interesting one IMHO. A new experience WordPress is 18 years old and for the first 16 of those years, it was a very function […]

  • The thing before your thing

    So you need/want to acquire more users for your product. Ask yourself … What does our audience do right before they need the solution our product delivers? With an answer to that question, ask yourself : Can we solve a problem for that “thing before our thing” in a way that has good lead generation […]

  • Before MVP

    Before MVP

    The Minimal Viable Product is the default stick by which we measure taking action on a new idea. We have the “idea” and then we figure out what the simplest version of it is so we can take it to market and test. Makes heaps of sense! We don’t waste time on building something that […]