• The biggest product opportunity in WordPress right now
    There are actually 2. One is more obvious, and that is the opportunity to build and distribute libraries of block patterns. The second opportunity is less obvious and is the really interesting one IMHO. A new experience WordPress is 18 years old and for the first 16 of those years, […]
  • Why you should use flexbox for more maintainable buttons (and other components).
    In short, your components can be explicitly sized with their contents dynamically placed. Slow down there son! What? Let’s make a button. Just a simple one using some simple CSS. Not very pretty, but just enough to get the idea of a button on the page. Question: What’s the height […]
  • The thing before your thing
    So you need/want to acquire more users for your product. Ask yourself … What does our audience do right before they need the solution our product delivers? With an answer to that question, ask yourself : Can we solve a problem for that “thing before our thing” in a way […]
  • Before MVP
    The Minimal Viable Product is the default stick by which we measure taking action on a new idea. We have the “idea” and then we figure out what the simplest version of it is so we can take it to market and test. Makes heaps of sense! We don’t waste […]
  • 100 days of Tailwind CSS
    They say building in public keeps you focused and accountable. I’d say that’s true and is the reason I’ve never done it. I hate saying I’ll do something and not doing it. So committing to something in public is bloody intimidating for me. Well, I’m doing it. Welcome to 100 […]
  • Building a custom block for WordPress with WP_Query and a Custom Post Type
    You can build some cool stuff for the WordPress block editor with the Genesis Custom Blocks plugin. The fields in the plugin alone are great, but when you pair them with native WordPress functions, etc, it really opens up the potential of the block editor for dynamic front-end templating. For […]
  • Remote whiplash – when a good thing isn’t that good.
    Earlier this year I joined WP Engine. I stepped out from a 100% remote company with a team size of ~50 into an organisation with 1,000+ employees mostly working in-office. The week I started, WP Engine switched tracks and went 100% remote. Bloody COVID! To WP Engine’s credit though, they […]